This initiative was launched to promote and entrench a culture of excellence and entrepreneurial spirit among employees, in a way that contributes to building initiatives that serve local communities and support the process of progress and prosperity in the Kingdom. During the past two years, the Fund organized dozens of activities aimed at strengthening its commitment with his social responsibilities, serving the community members, interacting with their issues and events, and supporting all activities that are in the interest of improving the quality of life for them.